VR World is returning for its second year on the 16th and 17th May at Olympia Conference Centre, and will open its doors to over 150 visionary speakers, 1,500 attendees and 60 exhibitors.
Vicon, one of the Silver sponsors and exhibitors at VR World, was established in Oxford in 1984 and delivers highly accurate 3d motion capture systems for us in Augmented and Virtual Reality.
Its flagship camera line, Vicon Vantage, offers the highest resolution and accuracy available, allowing detailed motion capture in almost any environment. Vero is Vicon’s next generation camera, combining size, power, and price performance into one amazing solution.
In addition to exhibiting, Warren Lester, Product Manager at Vicon will be talking about building VR Motion and Touch experiences on Day two of VR World, and took some time to complete our speaker interview:
Please tell us a bit about the work you are doing in the VR/MR/AR space?
Vicon manufactures optical tracking systems that offer the most precise position data for HMDs and other VR devices in extended volumes. Whilst for small spaces, for example living rooms, typical built-in tracking offered by Vive, Oculus or PlayStation is adequate. However, for larger out-of-home experiences, something more scalable is required and this is where Vicon comes in. However, there’s no real limit on what we can capture and it’s therefore not just limited to headsets and controllers, we can also track people to allow realistic avatars to be seen in VR also.
Do you think enterprise is ready to take full advantage of immersive technologies? Why/ why not?
Immersive technologies have been used in industrial applications for more than 15 years. Previously, the technology was expensive and difficult to use and had severe technical limitations and so adoption was limited to a relatively small number of use cases. Changes that have occurred in the tech over the past 5 years or so have dramatically changed the landscape. But, it will take time for the adoption rates to change significantly as I believe the limiting factor is a human one, in that people skills will gradually improve as students and the younger generations start moving into enterprises with expertise of the new forms of technology.
Which industry do you think will be most impacted by VR/AR/MR technologies?
Most applications that we see for xR technologies are in High Value Manufacturing sectors such as AEC, Aerospace and Automotive. These are places where attention to detail and accuracy is crucial and the cost of getting a design wrong is high.
How can we boost content creation for VR applications?
…By making the translation of the customer’s proprietary assets (CAD data) into VR as seamless as possible. With industry, everyone’s trying to get ahead of the competition and sharing of assets is not as relevant as in other markets.
How are partnerships contributing to growth in the immersive technology market?
Everybody brings something different to the party. An openness between providers allows for an ecosystem to build very quickly. CAD software manufacturers talking to game engine manufacturers, game engine manufacturers talking to VR hardware vendors… System integrators talking to everybody. Collaboration is key to building the use of the tech in the market effectively.
About VR World
Now in its 2nd year, VR World 2017 is a 2 day conference and exhibition focused on Augmented, Mixed and Virtual Reality and its impact beyond gaming.
With 4 in-depth event tracks and over 150 leading speakers, no other European event covers the market in as much detail.
Amid unparalleled networking opportunities, attendees will have access to visionary speakers and case-study led content. Hear from inspirational keynotes and thought-provoking panel discussions from key players redefining the boundaries for technology.
Register now to reserve your place for THE VR, AR and MR event of 2017.