THE PROGRAMME

A BREAKDOWN OF THE 2017 CONFERENCE SCHEDULE

The VR World seminar sessions are 20 and 30 minute presentations delivered by over 180 industry experts.

No other event brings together so many case studies and industry visionaries on Augmented, Mixed and Virtual Reality.

Split across 4 theatres, use the below guide to identify key industries and verticals to choose the most relevant discussions for you.

Discussions in the Experience, Innovation and Developer Theatres are free to attend on a first come first served basis.

Presentations in the Vision Theatre are for all attendees purchasing the Innovator Pass or by VIP invitation.
Strategy & Innovation
Marketing, Consumer & Brands
Retail
Travel & Hospitality
Sport & Live Events
Engineering, Automotive & Manufacturing
Training & Education
Healthcare
TV & Entertainment
Media & Culture
Construction & Property
Developers
Day 1 - 16th May 2017
9.30 - 9.50
Vision Theatre
Digital Reality: Where Are We Now, Where Are We Going, and How Big Can This Get?
  • Best practice business models and monetization opportunities for AR, MR and VR?
  • Commercialising VR and AR: Where do the opportunities lie?
9.30 - 9.50
Experience Theatre

Developing a Virtual Commerce Strategy

  • Deciding which technology to use
  • Identifying the appropriate customer
9.30 - 9.50
Innovation Theatre

The Classrooms of Tomorrow: Using New Technologies in Education

  • Making study materials more exciting and enhancing learning by increasing retention rates
  • Combining new technologies with traditional teaching methods
9.30 - 9.50
Developer Theatre

The Current State of the Digital Reality Market

  • Making better business decisions when designing, marketing, and distributing projects
  • Data and Insights in the Market
  • Trends in VR, AR and MR development

Dave Ranyard, Independent Virtual Reality Developer and former Studio Director, Sony

10.30 - 10.50
Vision Theatre

Evaluating VR and AR Investment Potential

  • Billions in investment in AR, MR and VR hardware and software: But when, where and how will the returns come?
10.00 - 10.20
Experience Theatre

Enhancing the customer experience with immersive technologies

10.00 - 10.20
Innovation Theatre

The Benefits that Mixed Reality can Bring to a Business

  • Sharing real-world virtual workspaces
  • Accessing remote expert advice

Denise White, Director - Technology, The Walt Disney Company

10.00 - 10.20
Developer Theatre
How to Create Dynamic Multi-Sensory Experiences
10.00 - 10.20
Vision Theatre

What New Experiences Can be Unlocked with VR and AR?

  • The human benefit potential of VR. Can virtual worlds ever really be more meaningful than real life?

Danny Lopez, COO, Blippar

10.30 - 10.50
Experience Theatre

A New Retail Reality with AR, VR, and MR

  • In-store or out-of-store applications?
  • Connecting the brand to the consumer and the business model
  • Helping consumers make more informed choices
10.30 - 10.50
Innovation Theatre

Training the Healthcare Professionals of Tomorrow

  • How UK hospitals are turning to simulation and the virtual world to train healthcare professionals in medical procedures
  • Reproducing the stress of the operating room experience
  • Learning to improve communication with your team and the patient
  • Simulation for patients – the opportunity to demystify and reassure
Mark Christian, Global Director - Immersive Learning, Pearson
10.30 - 10.50
Developer Theatre

Best Practice AR, MR and VR Production

  • The importance of storytelling in VR
  • The reality of developing for HoloLens
  • Best practice directing techniques from branded content to immersive fiction
  • How to map out a user's area of focus, direct their attention, and maximize immersion in VR stories
10.50 - 11.10
Networking Refreshment Break
11.10 - 11.40
Vision Theatre

Panel: What Have We Learned from the Gaming Industry?

  • Designing for VR/AR/MR
  • Which sorts of experiences are more suited to which technology?
  • Challenges faced so far and how these have been overcome
Moderator: David MacQueen, Executive Director - Apps and Media, Strategy Analytics

11.10 - 11.40
Experience Theatre

Panel: VR, AR and MR for Brand Engagement

  • Creating immersive, impactful and memorable experiences
  • How to incorporate VR/AR into a marketing plan
  • Engaging the audience rather than just broadcasting
  • Moving away from linear storytelling
Niels Waem, Yondr

11.10 - 11.40
Innovation Theatre

Panel: How AR and VR are Changing the Game in Making the Transition to New Training Methods

  • Implementing new technologies to teach a workforce in a safer environment
  • Testing what-if scenarios
Luciana Se, Chief Evangelist, AVR & Racefully
11.10 - 11.40
Developer Theatre

Panel: Lessons Learnt from Developing VR

  • The new and unique considerations for developing in VR
Luciana Se, Chief Evangelist, AVR & Racefully
11.50 - 12.10
Vision Theatre

Making Immersive Realities Possible in Mobile

Gonzalo Martinez de Azagra, Head of Israel, Samsung Venture Investment Corporation
11.50 - 12.10
Experience Theatre

Transforming How We Shop With VR, AR and MR

  • Try before you buy taken to a new level
  • Shopping in a VR environment
  • Augmented reality online to offline purchasing
11.50 - 12.10
Innovation Theatre

VR and Fitness

  • Enjoying the great outdoors in any condition
  • The development of games to improve fitness
  • Improving balance for stroke victims and Parkinson’s sufferers
  • Losing track of time when using VR in a fitness environment
11.50 - 12.10
Developer Theatre

Understanding Embodiment in AR, MR and VR

  • The opportunities and challenges that the body presents in design, from controller design and gaze inputs to body posture, movement and gesture design.
  • Why and how the body changes our basic experience of engagement
  • Hand Tracked Controls: Design and Implementation for Serious VR
  • Understanding the design decisions involved for user friendly hand interactions.
12.20 - 12.40
Vision Theatre

Commercialising VR & AR: Finding Opportunities and Maximising Profitability

12.20 - 12.40
Experience Theatre

Leveraging 360° Video for Marketing Applications

  • Using YouTube to create brand awareness and amplify the message
12.20 - 12.40
Innovation Theatre

Consumer And Outpatient Market

  • Control and Standards - regulatory compliance and medical device status
  • Clinical training for the general public
  • VR for overall wellness, relaxation, meditation and stress relief
  • Preventative medicine - educating users on the effects of poor lifestyle choices, including smoking, overeating and consuming unhealthy foods
12.20 - 12.40
Developer Theatre

Building for the Immersive Web

  • Analysing the developer and artist tools available for WebVR today
12.50 - 13.10
Vision Theatre

The Network Opportunity: Getting Ready for Virtual Reality

  • Getting ready for VR live streaming and VOD
  • How operators should respond to the VR opportunity
12.50 - 13.10
Experience Theatre

Integrating Entertainment into E-Commerce

  • Immersing users in a branded entertainment experience
  • Creating personalised customer experiences
12.50 - 13.10
Innovation Theatre

Immersive Technology in the Classroom

  • VR and AR for higher rates of engagement
  • Field trips from within the classroom
  • Virtual exchange programs around the world and the cultural connect
12.50 - 13.10
Developer Theatre

Making Mobile VR a Reality

  • Developing high-quality VR applications
  • Best practice system and graphics API extensions
  • Smartphone augmented reality, Tango and you
13.10 - 14.00
Lunch Break
14.00 - 14.30
Vision Theatre

Panel: Can VR and AR Be Social?

Moderator: Rowland Manthorpe, Associate Editor, Wired Magazine

Panellists:
Jeremy Dalton, VR/AR Lead, PwC UK

14.00 - 14.30
Experience Theatre

Panel: Optimising Consumer Engagement with Different Platforms

  • Addressing the Particular Characteristics of Each Advertising Platform
  • Understanding the VR genre and how it applies to different mediums
Moderator:
Enrique Velasco-Castillo, Senior Analyst, Analysys Mason

Panellists:
Timothy Jung, Director - Augmented and Virtual Reality Hub, Manchester Met Uni
Kristen Bjaastad, Creative Lead Content Design, TUI Group

14.00 - 14.30
Innovation Theatre

Panel: The Role of Simulated Environments in Education and Training

  • Cave automatic virtual environments
  • Cutting costs, increasing safety
  • Emotionally/physically preparing your workforce

Sarah Jones, Deputy Head of School of Media & Performing Arts, Coventry University
Dr MariCarmen Gil Ortega, Programme Leader MA Education in Virtual Worlds, University of the West of England

14.00 - 14.30
Developer Theatre

Panel: Virtual Reality as the Next Mass Medium?

  • How to help grow the VR ecosystem with accelerator programs
Tom Standage, Deputy Editor, The Economist

14.40 - 15.00
Vision Theatre

Finding the Right Opportunities: Where to Invest in VR

  • Where are the investment opportunities in AR, MR and VR?
Coen Sanderink, Project Manager, Brabantse Ontwikkelings Maatschappij (BOM)
14.40 - 15.00
Experience Theatre

AR and VR in Retail: The Value Proposition

  • Connecting immersive technology to your business model
  • Don’t wait for a “killer app” to force your hand.
  • Place your bets now. The advantages for retailers in taking the technology lead
Gregory Hough, Digital Projects Manager – Shopper Science Lab, GSK

14.40 - 15.00
Innovation Theatre

VR For Psychological and Physical Therapy

  • Allowing patients to tackle problems in a safe and controlled environment
  • Helping to enhance patient rehabilitation and manage pain
14.40 - 15.00
Developer Theatre

Key Learnings and Techniques for Marketing VR Products and Experiences

15.10 - 15.30
Vision Theatre

How are Immersive Technologies Catalysing Improved Collaboration?

  • Remote working and reinventing where and what we consider the workplace is
  • Building a stronger team culture within the workplace and increasing flexibility
15.10 - 15.30
Experience Theatre

Virtual Reality Lets You Arrive Without Travelling

  • Fly before you buy
  • Respirational Travel – White water rafting and rock climbing from the comfort of your sofa
15.10 - 15.30
Innovation Theatre

AR, VR and MR in Public Services

  • Preparing officers and emergency services for real-life situations
  • Improving decision-making abilities
15.10 - 15.30
Developer Theatre

Localisation Technologies: The Opportunities

  • Best practice integration tips from localisation application projects
15.40 - 16.00
Vision Theatre

How to do PR for your VR Startup

Ayelet Noff, Founder, Blonde 2.0
Stewart Rogers, Director - Marketing Technology, Venturebeat

15.40 - 16.00
Experience Theatre

Interacting with an AR/VR/MR Retail Application: Understanding the Value Proposition

  • Understanding how an application solves the consumer’s problems
  • Naturally extending a brand’s connection to the consumer
  • Gaining competitive advantage through immersive technologies
15.40 - 16.00
Innovation Theatre

Virtual Reality In Clinical Healthcare Settings

  • Treating post-traumatic stress disorder, pain and phobias
  • VR for brain damage assessment and rehabilitation, social cognition training, meditation for treatment of anxiety and depression, stroke rehabilitation, Alzheimer’s, management of ADHD in children, diagnostics and imaging visualizations
  • Using virtual reality, brain imaging and video games to help sufferers of strokes and Parkinson’s disease
15.40 - 16.00
Developer Theatre

The Opportunities for VR, AR and MR in Training and Education

  • What creates valuable learning experiences in VR
  • How is content being used in educational environments
16.10 - 16.40
Vision Theatre

Panel: How Can We Kickstart Content Creation?

  • Can VraaS transfer across to get people making more content?
  • Making an all-in-one hardware solution that is affordable
  • Implementing online platform support
  • Streamlining the workflow
Panellists:
Sami Hamid, Lab Director, VR First
Simon Tarry, Director of Engineering, Ticketmaster
16.10 - 16.40
Experience Theatre

Panel: Augmented Reality vs. Virtual Reality: Where Should Brands Focus?

Moderator: Francisco Jeronimo, Research Director, European Mobile Devices, IDC

Panellists:
Gregory Hough, Digital Projects Manager – Shopper Science Lab, GSK

16.10 - 16.40
Innovation Theatre

Panel: How do We Build Next Generation Training Systems?

  • Developing a training curriculum and creating structured and consistent training models
  • Understanding the various ways people learn and generational differences
16.10 - 16.40
Developer Theatre

Panel: Developing for the Future of Healthcare

  • Creating VR, AR and MR for patients & healthcare professionals
  • The opportunities and challenges in developing for Healthcare
  • The process for creating VR, AR and MR in healthcare
  • What developers need to know about the healthcare sector
Day 2 - 17th May 2017
09.20 - 09.30
Vision Theatre

Chairman's Welcome

Jeremy Dalton, VR/AR Lead, PwC UK
09.20 - 09.30
Experience Theatre

Chairman's Welcome

09.20 - 09.30
Innovation Theatre

Chairman's Welcome

09.20 - 09.30
Developer Theatre

Chairman's Welcome

Rab Scott, Head of Virtual Reality and Modelling Group, AMRC
09.30 - 09.50
Vision Theatre

Ethical Dilemmas of Virtual and Augmented Reality

  • What are the key ethical concerns that may arise from research and personal use of VR/AR/MR?
  • How can these be safeguarded against?
09.30 - 09.50
Experience Theatre

Engaging Audiences that are Ever-Harder to Please

  • Incentivising the viewer to keep watching
  • Invoking an emotive audience response
  • Filling the void left by 3D
09.30 - 09.50
Innovation Theatre

Making the Factory of the Future

  • Planning the production and assembly processes in VR, AR and MR
09.30 - 09.50
Developer Theatre

Lessons learned from VR in Retail

10.00 - 10.20
Vision Theatre

VR Beyond Gaming: What are the Best Applications of AR and VR in Business?

  • Which industries best suit the current AR, MR and VR technological advances
10.00 - 10.20
Experience Theatre

VR and Live Events

  • Best practice learnings – How to transport fans who are unable to attend in person, to experience up close in real-time
  • Key learnings from live event broadcasts
  • 360 degree action replays
Simon Tarry, Director of Engineering, Ticketmaster
10.00 - 10.20
Innovation Theatre

The Role of VR, AR and MR in Product Design and Development

  • Implicating new methods and applications as part of the product creation process
  • Revolutionising the design cycle
  • Cost cutting and time saving with virtual prototypes
Brian Waterfield, Virtual Reality and High-End Visualisation Technical Lead, Jaguar Land Rover
10.00 - 10.20
Developer Theatre

Best Practice: Building VR Motion/Touch Experiences

  • What developers should consider when creating experiences?
  • The technical and design considerations
10.30 - 10.50
Vision Theatre

The Commercial Opportunity for Virtual, Augmented and Mixed Reality

10.30 - 10.50
Experience Theatre

The Future of Cinema with VR

  • Producing and directing for virtual reality
  • How can VR film be brought to the masses?
  • Creating film 360 degree film content
  • Does AR have a place in cinema?
10.30 - 10.50
Innovation Theatre

The Future of Property Viewings

  • Virtual property tours now a reality
  • Boosting international property interest
  • VR Tours: The future of property marketing
  • Previewing what off-plan property looks like
  • Getting additional property info with Augmented reality
10.30 - 10.50
Developer Theatre

AR in the Enterprise: Immersive Data Visualization

10.50 - 11.10
Networking Refreshment Break
11.10 - 11.40
Vision Theatre

Panel: Promoting Women in VR/AR/MR

  • Is VR the most woman-friendly field in the tech industry?
  • What needs to be done to increase diversity in this space?
  • Defining the culture and designing for inclusivity and diversity from the start
Joanna Webb, Immersive Learning Design Manager, Pearson
Kristen Bjaastad, Creative Lead, TUI Group
Luciana Se, Chief Evangelist, AVR & Racefully
11.10 - 11.40
Experience Theatre

Panel: Harnessing Audience Empathy

  • Offering viewers a unique perspective on a situation and shaping emotional responses
  • Using this to access and impact new audiences

Melissa Pracht, Senior Producer Video and Digital Content, Doctors without Borders/Medecins Sans Frontieres
Emilio Vacca, Director - Mobile, Telegraph Media Group

11.10 - 11.40
Innovation Theatre

Panel: How is Construction Going Digital?

  • Reducing errors in the design stage
  • Connecting workers to maximise collaboration
  • Digitising data collection

Matthew Hurrell, Preconstruction Director, ISG
Chris Freeman, Technical Lead - AR, AMRC
Scott Ellis, Architect & BIM Manager, Aros Architects

11.10 - 11.40
Developer Theatre

Panel: Creating Hybrid Realities with HoloLens, Tango, and Beyond

  • How these various devices differ and how to leverage these capabilities.
  • Seizing the mixed reality revolution - lessons learned developing for Microsoft HoloLens
  • Leveraging different devices capabilities
  • The unique considerations for mixed reality creation.
  • Best practices and recommendations to help you avoid common pitfalls
11.50 - 12.10
Vision Theatre

Interview Session: The Economic Opportunity with Immersive Technologies and 360 Degree Video

  • Best practice tools
  • Monetising the new tech opportunity and adding value

Interviewer: David MacQueen, Executive Director, Strategy Analytics
Emilio Vacca, Director - Mobile, The Telegraph

11.50 - 12.10
Experience Theatre

The Opportunities for Publishing with AR and VR

  • Understanding the importance of creating immersive 360-degree views for a changing consumer
  • Preparing for changing consumer interests
  • Lessons learnt from BBC, The Guardian and Financial Times
11.50 - 12.10
Innovation Theatre

VR and Real Estate

  • Are show homes a thing of the past?
11.50 - 12.10
Developer Theatre

Daydream: Developing for Google's New VR Platform

  • How to start building experiences for Daydream with the Google VR SDKs for Android, Unity, and Unreal
12.20 - 12.40
Vision Theatre

Leveraging Tango and HoloLens for Mixed Reality Experiences

12.20 - 12.40
Experience Theatre

How Theatres Are Evolving To Include VR Experiences

  • Key learnings from the VR theatre Amsterdam
  • VR accessible to “everybody,” eliminating the need for consumers to purchase expensive hardware
  • The challenges of content and the VR Theatre
Sarah Ellis, Head of Digital Development, Royal Shakespeare Company
12.20 - 12.40
Innovation Theatre

Using VR and AR in Engineering

  • The power of VR and AR in manufacturing industries
  • How it’s adoption and utilisation can lead to powerful new avenues in your design process
  • How VR and AR is transforming the way we work
12.20 - 12.40
Developer Theatre
The Use and Application of Eye Tracking in Virtual Reality
  • How can eye tracking be used to make VR more accessible
  • Improving the immersive experience for everyone
12.50 - 13.10
Vision Theatre

The VR Enterprise: Real solutions that boost sales, reduce errors and save time

12.50 - 13.10
Experience Theatre

How Virtual Reality is Transforming the Sports Industry

  • Viewing sporting events in VR
  • Viewing the action from the player’s perspective
  • Recreating the action and the benefits to players and officials
  • Dealing with the social shortcomings
  • Using VR to train teams
  • The impact of technology on the future of professional sports
Chris Michaels, Head of Digital & Publishing, British Museum

12.50 - 13.10
Innovation Theatre

What are the Benefits of Visualising Data Using Immersive Technologies?

  • AR and VR applications in the workplace

David Miller, CEO, David Miller Architects
Chris Freeman, Technical Lead - AR, AMRC
Jamie Hiller, Preconstruction Director, Kier Construction

12.50 - 13.10
Developer Theatre

Why 2D UI Still Matters?

  • Integrating 2D UI with VR Environments
  • Why it's still necessary to deal with 2D UI even in an immersive 3D world
  • The challenges in building interfaces and embedding them in

Avril Furness, Director, Black Dog Films

13.10 - 14.00
Lunch Break
14.00 - 14.30
Vision Theatre

Panel: Comparing AR, VR, MR and 360 Video Across Verticals

Moderator: Vijay Michalik, Research Analyst - Digital Transformation, Frost & Sullivan

Panellists:
Mark Christian, Pearson

14.00 - 14.30
Vision Theatre

Panel: The Place of VR in Arts, Culture and Heritage

  • Enabling the public to engage with spaces and exhibits in previously unknown ways
  • Is VR for Artists? - How can art and technology be combined?
  • Using the latest technologies to enhance learning
  • How much should be available online?
Chris Michaels, Head of Digital & Publishing, British Museum
14.00 - 14.30
Vision Theatre

Panel: How Can the Built Environment Integrate Immersive Technologies?

  • Overcoming the different structure of CAD and VR models
  • Familiarising building professionals with VR concepts

Panellists:
David Miller, CEO, David Miller Architects
Chris Freeman, Technical Lead - AR, AMRC
Jamie Hiller, Pre Construction Director, Kier Construction

14.00 - 14.30
Developer Theatre

Panel: Developing for VR, AR and MR in TV and Film

  • The authoring process for 360 films from a technical, production and creative viewpoint.
  • Making AR, VR and MR trailers
  • How to direct a viewer's attention? Digital reality experiences: films, games or neither?

Avril Furness, Director, Black Dog Films

14.40 - 15.00
Vision Theatre

Helping SMEs Access and Use AR, VR and MR Facilities

Sami Hamid, Lab Director, VR First
14.40 - 15.00
Experience Theatre
Exploring VR and AR Delivery
  • How to bring a publication to life with AR and VR technology
  • HTC Vivepaper – Linking paper to the digital world
14.40 - 15.00
Innovation Theatre

Why AR for Enterprise?

14.40 - 15.00
Developer Theatre

How VR Confounds Design Expectations

15.10 - 15.30
Vision Theatre

How Can We Overcome the Network Challenges Associated With VR/AR/MR Delivery?

15.10 - 15.30
Experience Theatre

Livestreaming With VR

  • Broadcasting concerts, performances and sporting events in VR
  • Increasing audience involvement by accessing previously inaccessible places
15.10 - 15.30
Innovation Theatre

Testing Viability in Building Design

  • Fully simulating the environment a structure must withstand
  • Virtually exploring a design
  • Taking BIM to the next level
15.10 - 15.30
Developer Theatre

Best Practice Profiling Applications for Peak Performance

  • Analysing and optimizing your applications performance
  • Which elements will impact performance
15.40 - 16.00
Vision Theatre

Developing and Sharing Standards to Ensure Reliability, Compatibility, Privacy and User Safety

15.40 - 16.00
Experience Theatre

Right Content, Right Audience, Right Time?

  • Picking campaigns which will have an audience who will want to be engaged in a virtual space, then creating the content that is appropriate to their interests and anticipated engagement levels
  • How critical is audience research
  • VR as a sensory experience - connecting the viewer to a film or TV show
15.40 - 16.00
Vision Theatre

Best Practice Enterprise Smart Glasses Projects

  • Improving workflows and increasing efficiency with smart eyewear
15.40 - 16.00
Developer Theatre

Filming, Directing and Reporting in 360 Degrees

  • The future of the news?
Matt Simmonds, Creative Director of Video Content, Telegraph Media Group

16.10 - 16.40
Vision Theatre

Panel: Immersive Technologies Five Years From Now

  • Start-ups offer clear strategies and tips on navigating turbulence and an ever changing, ever more competitive environment
  • Forecasts and Predictions for AR & VR Industry Growth

Panellists:
Brian Waterfield, Virtual Reality & High-end Visualisation Technical Lead, Land Rover
Denise White, Director - Technology, The Walt Disney Company

16.10 - 16.40
Experience Theatre

Panel: Entertainment and Media Five Years from Now

16.10 - 16.40
Innovation Theatre

Panel: 5YFN (5 Years from Now): The Enterprise of the Future

  • What will the immersive office of the future look like?
  • The impact of immersive technologies on the future factories and production lines
  • Which industries and stand to benefit and transform the most?
16.10 - 16.40
Developer Theatre

Panel: Future Development Considerations in AR, MR and VR

  • How could VR, AR and MR evolve 5 years from now
  • What the future holds for connected experiences
  • What’s next: Planning for users accessories for feeling texture and tasting flavours
Moderator: Rab Scott, Head of Virtual Reality and Modelling Group, AMRC


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