Gregory Hough

Gregory Hough

Digital Projects Manager – Shopper Science Lab, GSK

Gregory Hough is an expert in how people experience and interact with Augmented Reality and Virtual Reality. Currently he is the Digital Project Manager at GSK's Shopper Science Lab, where he uses the latest innovations in Virtual Reality to conduct industry leading research into shopper insights. Previously he was a research associate at Birmingham City University, where he completed his PhD in authentic appearing AR for television in 2015 and published his work in several leading conferences and journals.

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