Danny joined Blippar in August 2016 following a career in both the private and public sectors. Blippar is a global technology company that brings the physical world to life through smart devices using augmented reality and artificial intelligence. Blippar, a pioneer in augmented reality, created one of the first sustainable business models for the technology through branded interactive experiences and has today expanded its reach into the realms of education and enterprise solutions.
Prior to joining Blippar, Danny was the British Consul General to New York and Director General of ‘UK Trade & Investment’ in the USA, a position he held between 2011-16. In this role, Danny was responsible for promoting the UK’s economic profile, foreign policy and national security priorities in New York as well as leading the UK government’s trade and investment offices across the US.
Before his diplomatic posting, Danny worked for the Mayor of London’s economic development arm between 2009-11. During this time, he was responsible for creating ‘London & Partners’, the UK capital’s promotional agency for business, visitors and students and was its inaugural CEO.
From 2006-09, he was Managing Director, Marketing and Communications, at ‘UK Trade & Investment’, where he was responsible for delivering a new marketing strategy to promote and showcase the UK economy internationally.
Previously, Danny worked at Barclays Bank for 10 years, where he held a number of senior international positions, including Director of Business Banking USA in New York, Head of Inward Investment in London and Business Development Director in India.
He holds a Bachelor of Arts (Honours) degree in economics and a master’s degree in international economics and finance from the University of Essex. Danny is married and has two daughters. He is a big tennis, football and Formula 1 fan. Born in England, Danny grew up in Spain and is a fluent Spanish speaker.