Michael MacLennan

Michael MacLennan

Digital Transformation and Innovations Expert, Independent

As Global Editorial Manager for Red Bull Michi was channel manager for the launch of redbull.com/VR, the ground-breaking major VR channel incorporating its breath-taking content across subject matter from cliff diving to music performance. He has also brought interactive guides to millions at the BBC, and most recently made the charity he was working at one of the first in the world to employ crypto-mining for the purpose of fundraising.

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