Dr Simon Taylor

Dr Simon Taylor

Co-founder & Research Director, Zappar

Dr Simon Taylor's PhD “Fast Object Localisation for Mobile Augmented Reality Applications” from the Engineering Department at Cambridge University - was first published at the Workshop on Feature Detectors and Descriptors held as part of the IEEE Conference on Computer Vision and Pattern Recognition, 2009, winning “Best Demo”. Eventually working with Connell Gauld to integrate his algorithm into a full mobile app for AR content delivery, they founded Extra Reality Ltd in 2010, then after meeting Kirk Ewing and Caspar Thykier, decided to form a new venture, Zappar, to offer a full AR content creation solution for big-brand clients. Simon has led the development of Zappar’s proprietary and patented zapcode system.

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