Qualitative Research Manager, Ipsos MORI
Neil Stevenson is a Research Manager at Ipsos Connect where he advises clients in the media and technology sectors. Neil has published several articles on VR, including evaluating the potential of VR to reach mass market adoption. Features include Marketing Week, Mediatel and the Association for Qualitative Researchers. He’s also presented papers at The Insight Show and Media Research Group. Neil is currently working with the BBC to understand how VR is adopted and used in-home amongst non-early adopters. He’s actively involved in running the Ipsos VR Sessions, connecting interesting thinkers, influencers and brands in VR. In addition to evaluating consumer reactions, Neil is currently developing VR research solutions at Ipsos to activate robust, speedy and cost-effective insights. Before joining Ipsos, Neil worked at a think tank on social policy issues. He holds a PhD in Political Communication.