Pieter Van Leugenhagen

Pieter Van Leugenhagen

Colony Growth Manager, yondr

Pieter Van Leugenhagen is an all-round entrepreneur and marketer with a penchant for immersive experiences. As co-founder and Int. Growth Director at yondr, he spearheads virtual reality marketing in both Europe (Antwerp) and the US (New York). Yondr produces high-end 360° videos across the globe, nurturing a growing network of VR professionals worldwide.

Pieter is a true immersive marketing evangelist, and a visionary strategist at that. He’s been at the helm of virtual reality entrepreneurship since 2014, successfully venturing beyond the gimmick by pushing boundaries and forging strategic partnerships.

Prior to his VR endeavours, Pieter began his career at MTV and earned his stripes in PR and digital media. Before founding yondr in 2014, he had already built his successful digital agency commefort from scratch. His co-workers describe him as tenacious and empathic, with a great nose for solid business opportunities.

In recent years, he has helped the likes of Mercedes-Benz, Barco, Sunweb, New Balance, Nike, Decathlon and countless others to turn virtual reality into a tangible and lucrative business asset.